Reactions to different types of ads in Belgium and Poland

P De Pelsmacker, M Geuens - International Marketing Review, 1998 - emerald.com
… of similar ads for alcoholic beverages in Poland, and to … advertising stimuli for consumers
of Belgium and Poland. First of all, cultural differences is an aspect no marketing or advertising

A test of ad appeal effectiveness in Poland and The United States-the interplay of appeal, product, and culture

E Lepkowska-White, TG Brashear… - … of Advertising, 2003 - Taylor & Francis
ad appeals designed for different product types in Poland and … For Polish consumers,
reactions to ads depended only on … , marketers may standardize ad appeals by using functional …

[BOOK][B] Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland: The nature and extent of consumer advertising in the …

P Hanson - 2017 - taylorfrancis.com
Advertising Association, and written up in 1971—2. I looked first at the Soviet situation and
then at that in Poland, … In the highly centralised systems (the USSR and Poland, in the present …

Advertising adoption in a developing market economy: the case of Poland

DC West, SJ Paliwoda - International Marketing Review, 1996 - emerald.com
… Furthermore, in order for Poland to transform itself … an advertising industry (Fogel, 1994).
This paper attempts to shed some light on advertising practices and decision making in Poland

Assessing the cross-cultural applicability of tailored advertising: A comparative study between the Netherlands and Poland

E Maslowska, EG Smit… - … Journal of Advertising, 2013 - Taylor & Francis
… This study compares the effectiveness of tailored advertising in two European Union … of
advertising, the Netherlands; and a new member with a shorter advertising tradition, Poland. The …

Osteological remains from the feudal castle Przewłoka (13–14th centuries AD, Poland)

A Chubur, K Gorczyca, O Kovalchuk, L Gorobets… - Journal of …, 2016 - Elsevier
… established some common feudal settlements in Poland and the special features of economic
… Cluster analysis of the fish fauna of some medieval settlements in Poland showed that the …

The effects of the use of English in Polish product advertisements: Implications for English for business purposes

B Planken, F Van Meurs, A Radlinska - English for Specific Purposes, 2010 - Elsevier
… in advertising in Eastern European countries. This study investigated the effect of English
in advertisements from Polish glossy magazines on their audience, young educated Polish

Comparison between chironomid-inferred mean-August temperature from varved Lake Żabińskie (Poland) and instrumental data since 1896 AD

I Larocque-Tobler, J Filipiak, W Tylmann, A Bonk… - Quaternary Science …, 2015 - Elsevier
Poland since 1896 AD (7.2 C). To increase the temperature gradient, the northern Poland
lakes … These lakes were chosen to complement the set of lakes from northern Poland and the …

Role of advertising in forming the image of politicians: Comparative analysis of Poland, France, and Germany

W Cwalina, A Falkowski, LL Kaid - Media Psychology, 2000 - Taylor & Francis
… in Poland and France in 1995 and during the parliamentary elections in Germany in 1994
were used for the verification of the sequential model of advertisements’ … Poland faced a more …

[BOOK][B] The history of Poland

J Fletcher - 1831 - books.google.com
… by Boleslas I., about 1000 AD, he is stopped by the river Bug or Bog in the Russian territory.
Hungary, Bohemia, and Silesia, with whom Poland was continually waging war, mark out its …